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1. BRINGINIG PURPOSE TO LIFE – L’ASVEL FEMININ - "MISSION LED COMPANY"

1. BRINGINIG PURPOSE TO LIFE – L’ASVEL FEMININ - "MISSION LED COMPANY"

With the support of Goodness&Co, LDLC ASVEL Féminin has officially become the first top-level sports club to adopt the status of a Mission led Company - "Entreprise à Mission". With this affirmation and the inclusion of its commitments and purpose in its articles of association, the professional women's basketball team (based in Lyon) aims to take its commitment to society at a new level, creating a virtuous club on a mission model.

By engaging in consultations and interviews with key stakeholders to gain valuable insights, Goodness&Co and the club was able to set its vision, perspectives, concerns and expectations. These discussions enabled LDLC ASVEL Féminin to define its own purpose and commitments.

“LDLC ASVEL Féminin puts its passion at the service of society, so that every girl, every woman, can realize her dreams and become the captain of her life.”

The club's social commitment objectives are now at an equal level with its sporting objectives :
- Empowering women : Committing to the advancement of women in society by supporting and implementing initiatives to combat stereotypes and value singularities.
- Growing through sport : Bringing the values of sport, diversity and basketball to as many people as possible, and use them to help educate young people. Promote inclusion through sport in schools and disadvantaged neighborhoods.
- Engaging the ecosystem : Uniting our partners, from the public and private sectors, as well as civil society, to build a more inclusive world.
- Creating social links : Strengthening around our values and our clubs project to encourage our diverse identities and unite enthusiasts.

« Very quickly, we wanted to take this sporting ambition beyond the field and follow through with our convictions. It was important for us to materialize our commitment and embed it in our DNA. We aim to support women to provide them with the keys to fulfilment.»

MARIE-SOPHIE OBAMA, Presidente delegate of LDLC ASVEL Féminin

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2. TRANSFORMING THE MODEL - PROFESSIONAL SPORTS WITH IMPACT

2. TRANSFORMING THE MODEL - PROFESSIONAL SPORTS WITH IMPACT


LDLC ASVEL féminin is the Lyon-based women’s basketball club distinguished as the first professional club to adopt the status of a "mission-led company”. Tony PARKER and Marie-Sophie OBAMA's club wanted to enable sport to unleash its full power by becoming a player in the transformation of societý. By moving the lines of professional sport, the club aims to be a benchmark for social engagement on women's achievements. The club actively combats stereotypes, advocates for diversity, uses sports as an educational tool, promotes inclusion in educational and underprivileged communities, fosters collaboration between public and private partners, and champions the cause of gender equality.


To transform the LDLC ASVEL féminin club, Goodness&Co and LDLC ASVEL have joined forces to develop the "Empower Yourself" program. The program is built upon four robust pillars dedicated to fulfilling its mission: "LDLC ASVEL Féminin puts its passion at the service of society so that every girl, every woman, can realize her dreams and become the captain of her life”. These four pillars include Body & Mind positivity, feminization of management teams, growing through sport and female entrepreneurship. To bring each of these pillars to life, the program incorporates a series of actions including support for individuals and businesses, organizing events to promote the club and foster connections, and showcasing inspiring career paths through testimonials. Goodness&Co plays an active role in defining these pillars, the actions to be taken and how to implement them in practice.

« We were able to engage in this process thanks to the invaluable expertise of Goodness&Co, a unique platform that supports companies in their positive transformation. The founder of Goodness&Co, Isabelle GROSMAITRE, has been with us from our first thoughts on creating an innovative professional sports club model, right up to the present day. It's only logical that she should be our mentor for the Empower Yourself program. »

Empower Yourself Program

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3. SPORT WITH PURPOSE : TONY PARKER & MARIE-SOPHIE OBAMA AT CHANGENOW 2023

3. SPORT WITH PURPOSE : TONY PARKER & MARIE-SOPHIE OBAMA AT CHANGENOW 2023

As part of the final steps of the journey for LDLC ASVEL Féminin, Goodness&Co prepared the advocacy for the club. It was a big step in establishing LDLC ASVEL’s club leadership in sports for good.

As one of the key thought leadership events, at the ChangeNow Summit, an event dedicated to fostering positive transformations in business and society, Goodness&Co's team, alongside distinguished figures such as Marie-Sophie OBAMA, Deputy President of LDLC ASVEL women's basketball club, and Tony PARKER, President of the club, came together to share their inspiring narrative of elevating the club to the prestigious ”mission-led company” status. Our expertise has enabled to craft the discourse to best reflect this positive transformation.This partnership exemplifies the power of a shared vision and a commitment to making a meaningful impact, setting a compelling precedent for the sports industry and beyond.

“Everything that Marie-Sophie Obama has created with Isabelle, I don't think people would be that much interested in investing in our team if we didn't have all those core values and everything, we're trying to promote to help women grow. "

Tony Parker, President of women’s LDLC ASVEL

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4. SETTING UP L’OREAL AS A PIONEER IN VALUE CREATION

4. SETTING UP L’OREAL AS A PIONEER IN VALUE CREATION

Goodness&Co is supporting the transformation of L'Oréal's Chief Financial Officer (CFO) into the "Chief Value Creation Officer", positioning L'Oréal as a pioneer in the new value creation field. Under the leadership of the Chief Value Creation Officer, the company is ready to play a pivotal role within the Finance function, bringing this ambitious vision to life in contributing value across various areas in society and for the planet.

The first phase of this mission involved creating a strong vision, purpose, and manifesto for L'Oréal Operations' finance. Goodness & Co played a central role in establishing these foundations, aligning teams around a common and inspiring direction.

Next, the team worked on defining strategic pillars for the future, developing long-term plans, and identifying sustainable paths for the financial growth of the company. This step laid the necessary groundwork to take operational finance to the next level, anticipating and adapting to upcoming changes.

Finally, Goodness&Co played a key role in internal advocacy, helping position the financial team with executives and gaining their approval for the transformation.
As part of the advocacy plan built by Goodness&Co for L’Oréal CFO and leadership team, the Value Creation Talks series is a great success. During these 30-minutes episodes, which are shared both internally and externally (on social networks), Christophe Babule meets inspiring leaders from the world of Finance and beyond, including figures like Eva Sadoun and Bertrand Badré. The discussions cover a wide range of topics, such as the role of finance, the shift to value creation, the strategies to actualize it and the leadership perspective. By adopting a transformative approach that goes beyond profit, Finance & Legal is acting as a catalyst for change, creating value for all stakeholders involved.

The mission of Goodness&Co goes beyond financial transformation; it aligns with a broader vision aiming to create operational finance in line with principles of sustainability, value creation, and positive impact. This collaboration aims to shape a future where L'Oréal Operations' finance service plays a central role in building a sustainable and prosperous company.

« We need a paradigm shift. We need managers who think less about profit and more about value creation. That’s the real turning point. »

Christophe Babule, L’Oréal Group Chief Financial Officer

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5. UPSKILLING THE OBIZ TEAM THROUGH THE GOODNESS ACADEMY

5. UPSKILLING THE OBIZ TEAM THROUGH THE GOODNESS ACADEMY

Obiz, a committed company with a team of close to 100 employees, stands out for its expertise in innovative and responsible relationship marketing solutions. In its quest for social responsibility and corporate values, Goodness&Co embarked on a mission to train Obiz employees, guiding them on the path of positive impact while addressing the company’s fundamental challenges.

Through its Goodness Academy, Goodness&Co set up a comprehensive training platform for employees, diving deeper into the benefits of sustainability and positive impact for companies. This initiative showcased tangible and inspiring examples of action taken by industry pioneers, igniting a desire among employees to engage with these issues actively.

The impact of this training is undeniable among participating employees: 88% feel able to share their new knowledge with others, 70% find the case studies of committed companies inspiring, and more than half have developed an increased interest in greenwashing issues and B Corp certification. These results reflect their genuine commitment to deepening their involvement in social and environmental causes.

"Better understanding of what CSR is and what commitments it entails". "Nice, concise explanation of the CSR actions of the various brands, which makes it possible to grasp the essence of the actions carried out in just a few minutes".

Obiz employees

6. KPMG FRANCE LEADS THE WAY IN POSITIVE IMPACT

6. KPMG FRANCE LEADS THE WAY IN POSITIVE IMPACT

Guided by Goodness&Co, KPMG France solidifies its commitments by becoming the first Mission-led – “Entreprise à mission” audit and consulting company among the big 4. In May 2022, KPMG France achieved the status of a mission-led company. This marks the culmination of a year of positive transformation, placing responsible value creation at the core of the firm's strategy. The project was driven by the 11,000 employees of KPMG France.

Its purpose, "at the heart of the economy, territories, and society, we work and innovate passionately to build trust, combine performance and responsibility, and foster talent growth," acts as a strategic compass guiding every decision. Goodness&Co articulates a distinct and ambitious strategy that breathes life into the KPMG project's transformation. This involves delineating the specifics of "who, what, and how" within each of the company's core pillars :

- Talent: Create an inclusive and attentive culture to foster the growth of all talents.
- Prosperity: Encourage and support all clients and partners towards sustainable performance.
- Planet: Take action to preserve the planet and its resources.
- Citizen Engagement: Commit to the common good, education, inclusion, and entrepreneurship in territories.
- Governance: Exercise collaborative and open governance that promotes ethics.

These commitments provide direction and set the framework for all action. For each of them, Goodness&Co define a trajectory with indicators to steer and measure progress.

"More than ever, sustainable economic performance is associated with greater human, social, and environmental responsibility. This is the focus of our commitment as a mission-led company alongside all our clients and stakeholders."

Marie GUILLEMOT, President of the Executive Board of KPMG France.

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7. EMPOWERING IMPACT: KPMG FRANCE'S MISSION COMMITTEE DRIVING POSITIVE CHANGE

7. EMPOWERING IMPACT: KPMG FRANCE'S MISSION COMMITTEE DRIVING POSITIVE CHANGE

After adopting the status of a mission-led company, KPMG France, supported by Goodness&Co, appointed its mission committee. This committee, distinct from internal governance bodies, monitors the execution of the mission and ensures compliance with the environmental and societal commitments set by the firm within the framework of its purpose.

The Mission Committee, chaired by Pascal DEMURGER (CEO of the MAIF Group), consists of eight members, including six external and two internal members, selected for their skills and commitment in line with statutory objectives. As a reflection of all stakeholders in the firm, this committee embodies the entrepreneurial and civic spirit in all its diversity, bringing together leaders and founders of companies, representatives from associative organizations, academic partners, as well as Associates and employees of KPMG. Each member shares the conviction regarding the societal role of the company and has directed their organization towards achieving a positive and sustainable impact.

Goodness takes on a multifaceted role within the committee, overseeing tasks that range from drafting the impact report to establishing the committee itself. They play a pivotal role in selecting committee members, curating a roadmap, and defining commitments. Additionally, Goodness actively engages in conducting workshops on the subject in collaboration with the Mancom, fostering a dynamic environment for discussion and collaboration. Their involvement extends beyond administrative duties, shaping the committee's direction and ensuring a comprehensive approach to its objectives.


With Goodness&Co by its side, the role of the committee goes beyond: it questions strategic choices, proposes innovative ideas, and contributes to the transformation of the company by challenging established positions. Members, experts from various backgrounds, aim to push the company beyond its limits and explore new perspectives to enhance its positive impact.

"Our Mission Committee is a tremendous asset for deploying our purpose and mission objectives. The personalities that make it up, along with the diversity of their expertise and backgrounds, provide us with an amplified capacity for reflection and commitment. Together, we are convinced that we can act to create new economic and societal models, sustainable, responsible, and in service of a new prosperity."

Marie GUILLEMOT, President of the Executive Board of KPMG France.

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8. ILLUMINATING THE FUTURE: KPMG FRANCE'S JOURNEY AS A MISSION-LED COMPANY

8. ILLUMINATING THE FUTURE: KPMG FRANCE'S JOURNEY AS A MISSION-LED COMPANY

One year after obtaining the status of a mission-led company, the audit and consulting firm KPMG France, with the valuable support of Goodness&Co, is delighted to unveil the progress made towards positive impact.

Guided by its purpose and under the enlightened watch of its mission committee, the company has already implemented several initiatives for each of its environmental and societal commitments (talent, prosperity, planet, citizen engagement, and governance).

For example, KPMG has taken significant measures for its employees, such as creating the Impact Academy to train its teams on ESG issues and implementing the very first Diversity and Inclusion Barometer. This initiative aims to foster an inclusive environment conducive to the flourishing of each talent. KPMG France is actively working to reduce its carbon footprint, thus contributing to the preservation of the planet. In the field of governance, the organization is taking a decisive step by systematically integrating ESG criteria when assisting new clients, reinforcing its commitment to sustainable and responsible business practices.

Goodness&Co plays a crucial role in supporting KPMG France in realizing its mission, acting as a catalyst that energetically propels the company's commitments and actions towards ever more distant horizons with determination. This collaboration aims to establish an exemplary model, not only for KPMG France itself but also to inspire and positively influence other companies, encouraging them to adopt increasingly responsible and sustainable practices.

"Delighted with the journey undertaken, even though the road ahead is long in a path where demand and excellence drive us to always do better and carry our goals and values further, I am convinced that the future belongs to those who can combine performance, innovation, and responsibility. This adventure is above all a strong human adventure filled with inspiring and optimistic encounters!."

Marie GUILLEMOT, President of the Executive Board of KPMG France."

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9. TRANSFORMING TOMORROW: THE NEXT GEN COMMITTEE'S ROLE OF KPMG FRANCE

9. TRANSFORMING TOMORROW: THE NEXT GEN COMMITTEE'S ROLE OF KPMG FRANCE

With Goodness&Co by its side, KPMG France created the Next Gen Committee in June 2021 to involve the younger generation in shaping the firm's mission and actively participating in its transformation as part of obtaining the status of a mission-led company.

With the adoption of this status, the governance of the mission-led company is structured within KPMG France as follows:
- The mission committee
- The management bodies
- Collaborative bodies, including the Next Gen Committee
With its 13 members representing various professions and regions, the committee provides a balanced perspective by highlighting the ideas of less experienced employees, often underrepresented in leadership teams. In collaboration with the Executive Committee, the Next Gen Committee addresses strategic topics such as responsible growth and brings innovative perspectives, contributing to management aligned with the aspirations of the new generations. It plays a role in implementing the mission while contributing to its visibility. This committee is renewed annually.

Goodness&Co’s involvement extends across various levels, from member selection to coordinating and animating different instances, including the mission committee, for example. As catalysts for these initiatives, we actively commit to facilitating exchanges, promoting constructive dialogue, and supporting collaborative decision-making. We ensure continuous monitoring to guarantee the long-term success of these innovative approaches. Through our expertise and commitment, we contribute to creating environments conducive to innovation, strategic thinking, and the achievement of objectives in line with the values and mission of the company.

“If this youth committee emerges as a major asset in retaining and attracting young talents, it helps to reshape the firm's image by more inclusively involving employees in the company's mission, addressing our need for purpose and impact."

Thomas Heinrich, Senior Manager Transaction Services at KPMG Advisory and member of the Next Generation Committee at KPMG France (class of 1)

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10. Responsible business stewardship: B Corp & Entreprise à mission

10. Responsible business stewardship: B Corp & Entreprise à mission

Certified B Corporations is a global movement of people using business as a force for good, balancing purpose and profit, going from shareholder primacy to stakeholder capitalism – including communities, employees, customers & partners. Danone is building on decades of responsible business stewardship with no trade-off between economic success & social progress. Danone is aiming to be certified as a B Corp and has gone one step further becoming an Entreprise à Mission. It’s a powerful way to anchor its DNA “bring health through food” at the heart of our company agenda with 4 areas of impact: health, planet resources, Danone’s people, and inclusive growth. What if your business was acting as a force for good?

« I have always enjoyed working with Isabelle, a suave executive with a firm hand on her goals, a diplomatic touch, competent and exuding positive energy. Her commitment to ‘business as a force for good’ is palpable and inspiring. »

Marcello Palazzi, Global B Lab Ambassador, B Corp

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11. Purpose led business transformation

11. Purpose led business transformation

We believe each time we eat and drink, we can vote for the world we want. This food revolution is happening, and Danone choose to serve it. Danone wants to impact healthier and more sustainable practices. However, Danone cannot do it alone and want to be remembered as a catalyst of change for the food generation. It is a framework of action, in the way Danone is doing business, for our brands, for our partners and for our customers. One Planet One Health is a rallying call to everyone to join the food revolution. What if your purpose was the guiding star to harness the power of people around you and achieve genuine transformation?

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12. Tech, digital & data as a powerful force for good

12. Tech, digital & data as a powerful force for good

Digital & data is critical to achieve the impact we need, while fostering new business models. The design and implementation of the digital solutions highlighted are aimed at simplifying the complex world of “healthy living”. Learnings across the industry about pioneer digital enablers, early stage tools and programs could be helpful to everyone. 4 concepts could be further explored: color coded easy to understand behavior change approaches, better together with social collective platform and the key opinions leaders and influencers playing a key role, personalize solutions based on your own data from loyalty cards, and gamification to help people go the extra mile. What if tech, digital and data was a powerful force for good?

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13. Coalitions & partnerships for positive change

13. Coalitions & partnerships for positive change

We need the power of a collective to change the system, with business playing a key role. The Consumer Goods Forum (CGF), is a unique CEO led platform with 400 retailers & manufacturers joining forces to ensure the transformation of the industry towards the SDGs on topics such as human rights, deforestation, plastic, food waste, data and health & wellness. Collaboration for healthier lives is an ACT TANK, of 161 organizations (industry, institutions, governments, cities, NGOs, academics, civil society) acting together to positively impact millions of lives around the world while setting new standards. What if joining forces would help you go further?

“Isabelle is a force of nature! Both having helped one of the world leading companies on sustainability. But also across the entire FMCG / retail sector through her leadership at the CGF bringing multiple competitors together to co-create the solutions we need to build a sustainable future. To be both a competitive innovator as well as a scaler of shared solutions is a rare skills indeed to help companies build better futures.”

Mike Barry, Strategic Advisor, speaker, commentator on Sustainable Business and former Director Sustainable Business M&S and Co chair Sustainability @CGF

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14. Business contribution to the UN SDGs

14. Business contribution to the UN SDGs

A Food revolution is happening, and Danone choose to serve it. Danone has defined long term goals to embrace the food revolution, flowing from our “One Planet One Health” vision. These goals are aligned with the 2030 Sustainable Development Goals of the United Nations. The integrated set of 9 long-term goals embeds the business model (as a B CorpTM, innovating to offer superior food experiences), the brand model (Manifesto brands to protect and nourish both the health of the people and the health of the planet) and the trust model (in an inclusive way, empowering our people and working with partners to create and share sustainable value). What if your contribution to the UN SDGs was a framework to foster company-wide engagement and action?

“Isabelle is an inspiring leader who has the skill to generously share her experience, strategic vision and natural drive for change with stakeholders from very different backgrounds. She is able to communicate her goals in a very skillful way, finding ways to brake down complexity into concrete actions. Isabelle is also a genuine listener which helps organizations build better futures and foster meaningful collaborations."

Nadia Isler, Director SDG Lab, United Nations

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15. Business positive impact as competitive advantage

15. Business positive impact as competitive advantage

Danone firmly believe that the health of people and planet are interconnected. Both need to be nourished and protected. At the same time, people are reinventing how to eat, drink and socialize over food. There is a growing expectation for integrity and transparency, and for products that are grounded in local cultures. This food revolution is happening, and Danone choose to serve it. Danone wants to impact healthier and more sustainable practices. It starts with our products, 90% were sold in healthy categories. What if your ability to foster positive solutions was a way to impact health of people and preserve our planet?

“Isabelle has a very distinctive and unique ability to think big with a relentless ambition to impact at scale and at the same time devise tangible business solutions that can be implemented locally. She knows how to leverage positively extremely complex situations that many would see as dead ends. It is key when many business issues require an ability to create coalition, interconnection and creativity to be solved. Her attention to people and conviction that business can be a forth for good both nurture Isabelle’s inspiring leadership.”

Eric Soubeiran, Vice Président Nature & Water Cycle, Chief Sustainability Officer @Danone

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16. Nudging: Empower consumers for better choices.

16. Nudging: Empower consumers for better choices.

Health has never been so important for all of us, our friends and families, for our employees and for the communities we serve and for our planet. The CGF Collaboration for Healthier lives aims to make a positive difference in people’s lives, serving our communities responsibly and protecting the environment. The Coalition is making a positive impact in behaviour change in stores & in communities, with digital innovations and open data. What if nudging could help consumer make better choices and create shared value?

“As a member of the Consumer Goods Forum Collaboration for Healthier Lives, I am very glad to recognize Isabelle’s outstanding leadership and collaboration skills! Through her vision, persistence and ability to work across companies and cultures, she has shaped the Healthy Lives Pillar into a global initiative that will help transform how retailers & CPG companies holistically address consumer and employee health and wellness!”

John Jove, Global Sales Executive PepsiCo

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17. Diversity & inclusion in the workplace

17. Diversity & inclusion in the workplace

Organic progress is not enough. Building a more diverse and inclusive workplace is now a business imperative. Talents do care. A diverse workforce positively impacts an employer’s brand, trusted reputation and employee engagement. As for consumers, the concept of matching the market should be a driving force but is today lagging behind. Women drive 75% of consumer choices but represent 30% of senior leaders. Shareholders, regulators and investors are raising their interest. Expectations for leaders to be accountable for outcomes, enhance diversity with data driven decisions. Expectations to accelerate role models, representations of women and diverse leaders, internally and externally, through words and actions. Expectations to engage everyone, to build culture of empathy. What if developing a more diverse and inclusive workplace increase the sense of belonging?

“Isabelle combines her passion and skills for business with a very impressive social engagement. It gives her the energy to continuously reinvent herself, inspire her followers and drive implementation and change! She is engergic and full of wonderful and inspiring ambition. A great leader with a problem-solving attitude, Isabelle is a creative brain and a real change agent with fine diplomacy skills, always looking at new and innovative cooperation models, able to transform the whole industry and demonstrate impact.”

Veronika Pountcheva, Chairwoman of the Advisory Board @LEAD Network, Co Chief Executive Officer @NX Food, Global director Corporate responsibility METRO AG, Co chair of the Human Rights coalition @CGF

18. The role of retail for better consumption

18. The role of retail for better consumption

The act of consumption if becoming an act of vote, for the world we want to live in. When it comes to better choices, the role of retail is critical. Retailers are acting as the “gatekeeper” between manufacturers and consumers, influencing better consumptions. Retailers are acting along the value chain, upstream and downstream. There is no magic bullet, but we clearly see that a series of interventions acting to nudge people towards better consumption can make a meaningful difference. It is not only the right thing to do, but the ways to build better business. It is also about moving from transactional only to a more collaborative approach between manufacturers & retailers. How to become a preferred partner?

“Having co-chaired the Consumer Goods Forum’s Collaboration for Healthy Living with Isabelle, I found her to be an extraordinary leader. Curious, gritty, always bringing zest, leading with gratitude – she is outstanding!”

Marcus Osborne, Senior Vice President Health @Walmart

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19. Business positive actions in times of Covid 19

19. Business positive actions in times of Covid 19

More than ever, in Covid 19 time, companies need to demonstrate their contribution to society. Learning how the industry is responding in times of Covid. The Consumer Goods Forum launched a one-of-a-kind platform showcasing more than case studies and innovative responses across 4 key themes: community, employees, digital, and in-store activities. Learning from successes and failures, from more inclusive business models, learning is critical to understand the emerging trends and what will be the new norms but also learning will increase our ability to drive effectiveness and speed in our operating model. More than ever, the sense of purpose and social impact will be key for our consumers, for our partners and for our employees. What if solidarity and generous leadership was the new spirit required?

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18. Caring for employees’ wellbeing

18. Caring for employees’ wellbeing

Even before we faced Covid 19, 76% of employees reporting their struggle with their wellbeing. Organizations can no longer ignore the phenomenon of mental health and wellbeing of employees. Yes, it is key for employee’s engagement and improve retention. Can employees feel listened to and supported, in everyday company’s behaviors, that their company cares about them and their wellbeing? Policies can be in place, but changing culture and mindset, day to day ways to do business can be more challenging. A culture of empathy. Caring for your people goes beyond giving access to wellbeing programs to help mental health. Caring is also about healthy ways of working and work environment. Caring is about developing people’s purpose, what matters for them and how they can best use their purpose for the business, to develop resilience, learning agility and the sense of belonging. What if mental health of employees was becoming number 1 priority in the covid world?

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19. Partner with NGOs for more inclusive model

19. Partner with NGOs for more inclusive model

Today, we know that business as usual is not an option. At the same time, the pandemic is not only a health crisis, but also an economic crisis, where the vulnerable ones are suffering. We know that charities and non-profit organizations cannot solve the issues on their own. What could be the role of business? Our business could be more inclusive and thrive at the same time. Learn about the business case for change about how to develop a sustainable business model for low-income populations. Learn about the innovation journey from product design, business model design to demand creation strategies. What if we reinvent new forms of private public and civil society partnership to invent new business models?

“I count on Isabelle as one of the few people I would absolutely take with me on any business transformation toward inclusive growth and impact at scale or what could look like an impossible mission.”

Kamel Chida, Deputy Director, Private Sector Partnership @Bill & Melinda Gates Foundation

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20. Rethink leadership

20. Rethink leadership

As we reimagine business, we need to rethink leadership. We need leaders with empathy, we need head and heart to build better futures. We need leaders with the wisdom to collaborate with partners and stakeholders, even with competitors. We need leaders with the courage to do what’s right, to set sustainable business for success and to ensure full operationality of this vision. Conscious leaders are becoming a movement, not a niche. As new management principles and practices are emerging, organizations paradigm is shifting. Successful organizations are harnessing the power of people, employees, clients, partners and stakeholders. More inclusive and collective governance models are emerging, with promising results. What if pursuing profitable growth and societal outcomes at the same time was a learning journey?

“Isabelle is a unique passionate and enthusiastic leader. To deliver her vision of business as a force for good, she displays impressive level of energy, passion and team spirit, to embark CEOs, C level executives, ecosystem of partners or her teams with the same passion! Under her leadership, meaningful and unique collaborative achievements have been delivered globally. Every single day, she embodies the famously inspiring quote “Be the change you want to see in the world”. I feel lucky and grateful to have worked with her.”

Thomas Kyriaco, Directeur One Planet One Health @Danone

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21. BRANDS ACTING FOR PURPOSE

21. BRANDS ACTING FOR PURPOSE

Today, the act of consumption is becoming an act of vote, for the world we want to live in. People are looking for brands that are doing good, doing good for them, for their community, and for our planet. It goes beyond the products, explore how brands are improving people’s lives and the role they are playing in the society. The brands for good take a stand for it. Meaningful brands do thrive, using marketing, communication & sales assets to become preferred by retailers & distributors. How do we ensure that brands are becoming activists to drive positive impact in society?

"Isabelle has the special combination of deep commercial and technical knowledge on FMCG; specifically health and well-being coupled with a genuine desire to make a positive impact. She has a contagious energy and dynamic presence."

Rebecca Marmot, Unilever Chief Sustainability Officer

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