3 Complementary Pathways to build bridges between
purpose and business

IMAGINE your organization
being a force for good.

Everything starts with a vision.

CASE FOR CHANGE

Understand better the issues that matters most to your business, employees and stakeholders. Get inspired by peers, competitors, disruptors in your industry and beyond. 

SET BIG GOALS

Choose where your organization could best thrive, making a meaningful difference in society based on your heritage, your assets and your DNA; and where trends highlight growing opportunities.

MAP YOUR COMMITMENTS & PLAN

Frame your commitments to pursue profitable growth and societal outcomes at the same time. Beyong your business model, set your commitments for the people and our planet with clear metrics and critical milestones.

 

ARTICULATE THE JOURNEY

Share a clear agenda for critical reference such as B Corp, Entreprise à mission, or your contribution towards the SDGs with the buy in of your leadership team, your employees and your stakeholders.

EMPLOYEES ENGAGEMENT & CULTURE

Empower your employees with head and heart, as citizens. Make your people stronger, more passionate and change agents to achieve genuine transformation. Set new paradigm of culture of employees’ activists.

TALENTS ATTITUDE & LEARNING

Enable your people to know better to make sustainability the way you work through upskilling and learning expeditions. Implement new leadership skills as the compass to build better futures, to recruit and retain your talents.

STAKEHOLDERS ENGAGEMENT

Set an open governance to best engage partners and stakeholders to be more accurate in your choices and foster connectivity with the wider ecosystem.

LEADERSHIP VOICE

Strengthen your leadership voice on positive impact, as a critical way to engage citizens, employees and investors. Connect with people’s stories, messages matter internally and externally, and dare to be a leader of a wider change.

ENGAGE the power of people
around you, employees,
partners and stakeholders.

People will make the difference.

ACT to build the business
case for change and scale.

Turn words into actions and make it happen

BUSINESS ACTIVATION PLAN

Set an operating model for success across functions and business units, embracing purpose and sustainability as a compass for your management and your governance. Build bridges between experts and business leaders. Start with key flagships initiatives, make it happen and share progress.

RETHINK INNOVATION

Deliver purpose-led innovations to life with high performance enabled by tech and data. Go for sustainable solutions by design and enable iconic innovations to happen.

BUSINESS CASE FOR GOOD

When brands are becoming symbols on societal issues beyond profit and product. Dare to play an activist role, take actions to win retailers’ preference & consumer’s hearts.

COALITIONS & PARTNERSHIPS

Embrace the power of partners to impact at scale. Unleash industry collaboration with civil society, NGOs and authorities to act to push the boundaries to achieve system change. Create the business case for change.