We support our partners in their transition to models that combine performance and positive impact.
LDLC ASVEL Féminin:A CLUB ON A MISSION
LDLC ASVEL Féminin:A CLUB ON A MISSION
LDLC ASVEL Féminin is committed to transforming professional sports and becoming a benchmark for civic engagement, with a clear ambition: promoting women’s achievement on and off the court.
To fully embed this purpose into its model, and with the support of Goodness & Co, the club chose to become a mission-driven company (Entreprise à Mission).
Through in-depth consultations and interviews with key stakeholders, Goodness & Co helped the LDLC ASVEL team clarify their vision and create space for dialogue around expectations, concerns, and aspirations tied to this new status.
In doing so, LDLC ASVEL Féminin became the first top-tier professional sports club to adopt Mission-led status—formally embedding its purpose and commitments into its articles of association. With this pioneering move, the Lyon-based women’s basketball team is taking its societal engagement to new heights and setting an example for the broader world of sport.
‘’Very quickly, we wanted to take this sporting ambition beyond the field and follow through with our convictions. It was important for us to materialize our commitment and embed it in our DNA. We aim to support women to provide them with the keys to fulfilment.’’
Marie-Sophie OBAMA, President delegate @ LDLC ASVEL Féminin
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KPMG FRANCE: PIONEERING MISSION-DRIVEN CONSULTING Firm
KPMG FRANCE: PIONEERING MISSION-DRIVEN CONSULTING Firm
KPMG's purpose, "at the heart of the economy, territories, and society, we work and innovate passionately to build trust, combine performance and responsibility, and foster talent growth," acts as a strategic compass guiding every decision.
To lead its transformation, KPMG France partnered with Goodness & Co to become the first Big 4 audit and consulting firm to obtain the Entreprise à Mission (mission-led company) status—embedding purpose at the heart of its strategy.
Together, we developed and implemented a focused roadmap:
1.Defining KPMG’s purpose, commitments, trajectory, and KPIs to track progress.
2.Adapting the governance model, including the creation of an independent Mission Committee to oversee environmental and social objectives.
3.Supporting key initiatives such as the Impact Academy, the DE&I Barometer, and the promotion of responsible business practices.
In May 2022, KPMG France achieved its mission-led status—marking a major milestone in its commitment to sustainable, inclusive value creation and actively engaging 11,000 employees in shaping a better future.
"More than ever, sustainable economic performance is associated with greater human, social, and environmental responsibility. This is the focus of our commitment as a mission-led company alongside all our clients and stakeholders."
Marie Guillemot President of the Executive Board @ KPMG France
MORE INFO MAAT PHARMA: UPSKILLING THE BOARD TO BECOME CATALYSTS OF CHANGE
MAAT PHARMA: UPSKILLING THE BOARD TO BECOME CATALYSTS OF CHANGE
MaaT Pharma, a French biotechnology company, partnered with Goodness & Co to align its governance structure with its development strategy and embed ESG principles at the core of its business model.
Goodness & Co designed a two-phase program to equip the board of directors with the tools and insights needed to drive meaningful change:
- Phase 1: Training and Awareness Interactive sessions provided board members with a clear understanding of ESG trends, risks, and opportunities—highlighting the link between ESG and long-term value creation.
- Phase 2: "Goodness & Co Board Compass” Implementation of a proprietary educational tool designed to facilitate self-assessment of current knowledge, practices, and gaps, enabling the prioritization of key governance actions.
Following this program, the board emerged better equipped to play a proactive role in embedding ESG principles within the organization. The program not only fostered greater awareness but also helped identify critical actions and priorities for impactful governance
Generation Glasglow: BREAKING BARRIERS TO CORPORATE SUSTAINABILITY AT SCALE
Generation Glasglow: BREAKING BARRIERS TO CORPORATE SUSTAINABILITY AT SCALE
Together with The Boson Project and Quantis, Goodness & Co co-founded Generation Glasgow, a cross-sector working group of over 30 companies, NGOs, universities, and thought leaders. The group’s ambition: to identify and overcome the real obstacles preventing businesses from achieving sustainability at scale.
Bringing together leaders from major companies—including L’Oréal, Carrefour, Chanel, Mars, MAIF, Decathlon, and Schneider Electric—Generation Glasgow focuses on five critical challenges: aligning internal culture with sustainability goals, enabling collaboration across sectors, rethinking governance, integrating sustainability into performance metrics, and partnering with governments for systemic change.
The initiative serves as a space for collective intelligence, accountability, and action—laying the groundwork for business transformation that is both bold and regenerative.
‘’Operating within planetary boundaries requires questioning the status quo and confronting what we often avoid—the real barriers to action. Collaboration is no longer optional, and letting go of outdated models isn’t either.‘’
Dimitri Caudrelier Ex-CEO @ Quantis
Movement Health: BOARD GOVERNANCE AND GUIDING PRINCIPLES
Movement Health: BOARD GOVERNANCE AND GUIDING PRINCIPLES
As part of its mission to support Movement Health Foundation’s growth and amplify its global impact, Goodness & Co was entrusted with fostering greater alignment and collaboration across the Board and the broader coalition.
After conducting a comprehensive assessment of the Board’s capacity to drive sustainable performance, Goodness & Co identified key strengths and areas for improvement. Based on these insights, the team proposed a restructured governance framework that leveraged each member’s strengths to enhance collective effectiveness.
With clearer visibility on individual and collective contributions, new roles and accountabilities were defined for all governing bodies and board members—ensuring everyone could contribute meaningfully to the Foundation’s mission.
To further reinforce governance, a Governance Committee was created to streamline decision-making, align global and regional efforts, and support the Executive Director in advancing the Foundation’s 2030 vision.
‘We can establish a system where we can employ digital tools to reimagine care delivery where necessary. This transformation must be anchored in strong, inclusive governance to ensure it serves all. We will need to rethink how we provide knowledge, tools, and thereby health literacy to everyone — to each community and society at large.’’
Bogi Eliasen, Executive Director @ Movement Health
DOWNLOAD DOC Mondelez: SUSTAINABILITY AS A STRATEGIC PILLAR
Mondelez: SUSTAINABILITY AS A STRATEGIC PILLAR
To refine and communicate its strategy and transformation narrative to a wider audience, Mondelez partnered with Goodness & Co to engage both internal and external stakeholders in embodying this shared vision.
Building on Mondelez's 2030 vision and to make the project actionable internally and communicable externally, the Goodness & Co team worked on several strategic initiatives :
- Clarifying the challenges of this new vision and Mondelez's sustainability pillars to refine the narrative,
- Translating each pillar into concrete, engaging solutions and initiatives for the teams,
- Creating a storytelling framework delivered in the form of an internal and external communication kit to engage all Mondelez stakeholders around its mission.
"At Mondelēz International, we believe our ESG agenda helps to drive growth, create value and make our business more resilient. It is why we have made sustainability the fourth pillar of our long-term business strategy, Vision 2030, alongside growth, execution, and culture."
Christine Montenegro McGrath, SVP, Head of Impact & Sustainability @ Mondelēz International
L'ORÉAL Leadership voice: redefining the CFO role to champion Value Creation
L'ORÉAL Leadership voice: redefining the CFO role to champion Value Creation
Goodness & Co partnered with L’Oréal to drive a key transformation: positioning the company as a pioneer in sustainable value creation and responsible growth.
To lead the transformation of its Chief Financial Officer role, Goodness & Co developed a comprehensive advocacy plan to position the CFO as a leader in change and value creation:
- Co-creation of the Value Creation pitch, supported by a comprehensive “Message House” to effectively articulate the leader’s vision,
- Identification of key speaking opportunities and development of tailored talking points,
- Launch of the “Value Creation Talks” online series, serving as a platform for inspiring conversations with finance experts and industry leaders,
- Facilitation of key finance and legal meetings (seminars, Executive Committee sessions, etc.) to align stakeholders and reinforce this new vision of success.
This collaboration positioned L’Oréal Finance & Legal leadership team as trailblazers in value creation, enhancing their influence both internally and externally.
"We need a paradigm shift. We need inspiring managers who focus less on profit and more on value creation. This is the real transformation that must take place.”
Christophe Babule, Chief Value Creation Officer @ L’Oréal group
MORE INFO RENAULT GROUP: REDEFINING VALUES TO DRIVE CULTURAL TRANSFORMATION
RENAULT GROUP: REDEFINING VALUES TO DRIVE CULTURAL TRANSFORMATION
Goodness & Co was tasked with reshaping Renault Group's Values and Associated Behaviours, to support a more inclusive culture.
Through in-depth analysis, interviews, and workshops, Goodness & Co developed :
- A new Values Platform designed to foster collective engagement and shared success,
- An online quantitative Pulse Survey to measure the initiative’s relevance and impact, reaching over 100,000 employees worldwide,
- A new performance management framework to embed the updated values deeply into Renault Group’s talent processes & culture. This framework provides a clear structure for promoting excellence, accountability and alignment with collective goals and aspirations.
Goodness & Co’s expertise also enabled the seamless translation of Renault Group’s Values and Associated Behaviors into multiple languages, ensuring they resonate universally. This work highlights the importance of aligning corporate culture and values across a global organization.
“A company’s Purpose is both its roots and its North Star. The roots are what give a company depth and stability.”
Jean-Dominique Senard, Chairmar - Board of Directors @ Renault Group
CHLOÉ: Anchoring positive change after a B Corp certification
CHLOÉ: Anchoring positive change after a B Corp certification
Chloé was the first company to obtain B Corp certification in 2021 in the luxury sector, distinguishing itself for its avant-garde, women-centered vision, geared towards a more equitable future. By placing its purpose at the heart of its model, Chloé has embarked on a process aimed at aligning the fundamental principles of purpose and sustainable development at the heart of its performance vision
After a year of BCorp certification Chloé's challenge was to reflect on its transformation journey for impact and defining vision of success for the years to come.To guide Chloé in the operationalization of its vision, Goodness&Co worked on :
1. A series of inspiring benchmarks, showcasing companies that have successfully embedded their purpose at the core of their operations,
2. A transformative journey framework, focusing on defining success and outlining the path to achieve it,
3. An analysis of strengths and critical assets, identifying key success factors to leverage and prioritize, resulting in a clear roadmap
« When Chloé became the first B Corp in luxury, I was reflecting on my role as a leader, the alignment of my day-to-day life with what really matters to me, and the legacy I want to leave. Not everyone needs to save the world, but reflecting on what drives you is always important. This is regenerative leadership, always consider what will be your contribution to the bigger picture and how it translates into your day-to-day business decisions."
Ricardo BELLINI, CEO @ Chloé’
Adecco: FROM PURPOSE TO IMPACT
Adecco: FROM PURPOSE TO IMPACT
In May of 2024, The Adecco Group partnered with Goodness & Co to translate their high-level values into actionable strategies that drive real business results.
Through its collaboration with Goodness & Co, The Adecco Group embarked on a transformative journey to redefine its social impact mission. By leveraging a structured approach—benchmarking, stakeholder interviews, and workshops—the company gained valuable insights into its opportunities and challenges in fostering inclusion and addressing skills gaps. The final stage of this process brought clarity and focus, as leadership synthesized these insights into actionable strategies.
The result was the creation of a mission statement encapsulating their vision for long-term impact and measurable success. This statement now serves as the organization’s guiding "north star," ensuring alignment across daily operations and generating momentum inviting all employees to contribute to creating a meaningful and lasting impact.
"It is a great privilege to be able to positively impact the working lives of millions every year. We support workers on their journey to their next opportunity, our teams are changing lives every day."
Denis Machuel, CEO @ADECCO
MORE INFO DOWNLOAD DOC KPMG France for Impact: DRIVING PURPOSE ACROSS THE ORGANIZATION
KPMG France for Impact: DRIVING PURPOSE ACROSS THE ORGANIZATION
As part of its purpose-driven journey, KPMG France partnered with Goodness & Co to establish and facilitate a third governance body: the KPMG for Impact Committee.
Launched in May 2021, this internal committee was created to support the Executive Committee in embedding the firm’s purpose across all business units and geographies,.
It plays a pivotal role in operationalising the firm’s commitments and ensuring coherence between strategy and local execution.
The committee has a dual mission:
- Develop concrete solutions to activate and strengthen KPMG’s mission roadmap
- Maximise positive impact for all stakeholders—clients, employees, communities, and the environment.
Goodness & Co actively contributes to the creation and facilitation of this new governance body, supporting the development of presentation materials, meeting reports, and facilitating communication and collaboration between the different committees.
Mulberry: B CORP CERTIFICATION FOR A LUXURY FRONTRUNNER
Mulberry: B CORP CERTIFICATION FOR A LUXURY FRONTRUNNER
In the beginning of 2023, Mulberry partnered with Goodness & Co to obtain the B Corp certification and engage every stakeholders their transformation journey.
The major challenge for Mulberry was to define a clear roadmap and ensure the implementation of transformation processes and robust governance to monitor commitments and actions effectively.
The Goodness & Co team played a key role in :
- Defining Mulberry’s vision of success and ambitious commitments
- Conducting assessments and gap analyses to identify structural enablers Completing the Business Impact Assessment
- Engaging Mulberry’s stakeholders on this journey, through empowerment programs and workshops,
- Leveraging Mulberry’s pioneering positioning with a dedicated leadership advocacy program.
The B Corp certification, achieved in August 2024, is a testament to Mulberry’s unwavering commitment to creating a positive impact, and serves as a powerful reminder that excellence in sustainability and ethics is an ongoing endeavor.
“Our goal is to transform the company into a regenerative and circular model encompassing the entire supply chain, from field to wardrobe, by 2030.”
Thierry ANDRETTA, CEO @ Mulberry
MORE INFO L’Oréal: Becoming trust builders
L’Oréal: Becoming trust builders
The L’Oréal Legal Team is driven by a bold ambition: to actively contribute to the Group's mission of creating beauty that moves the world. Comprising 400 talented professionals, including lawyers and data experts, the team plays a central role in the organization by championing compliance, competition law, sustainability, and digital innovation.
As a strategic, innovative, and business-oriented team, the Legal Team has proudly positioned itself as a trusted partner within the L'Oréal Group, embodying one of its core values : trust.
Goodness & Co was tasked to define this Trust Builders positioning by aligning it with actionable initiatives and implementation strategies, designed to maximize its impact.
The Trust Model developed by Goodness & Co is built on a set of strategic pillars, each reflecting a critical aspect of the legal team's role in fostering trust. This new positioning seeks to elevate the legal team’s impact, humanizing their services through meaningful initiatives and offering detailed implementation guidance to embed trust into every facet of their work.
"Everyone needs a legal lifeline at some point. A legal lifeline that can be trusted. #Legal landscape demands expertise, but it calls also for a deep commitment to user centricity and innovation. In our ambition to move L'Oréal legal to the next level, we will act as trust builders."
Alexandre Menais, General Counsel @ l'Oréal group
MORE INFO RENAULT GROUP: LEVERAGING VALUES TO STRENGTHEN EMPLOYER BRANDING
RENAULT GROUP: LEVERAGING VALUES TO STRENGTHEN EMPLOYER BRANDING
Under the leadership of CEO Luca de Meo, Renault Group launched Renaulution in 2021—an ambitious plan to reinvent itself as the Next-Gen Automotive Company.
Goodness & Co played a key role in this transformation, leading efforts to:
- Craft a unifying narrative aligned with refreshed values and behaviors, providing clear direction for the entire organization,
- Develop a bold Manifesto, the foundation of all internal communications, translated into 11 languages to ensure inclusivity and cohesion,
- Design a dynamic engagement plan, including leadership videos and employee testimonials, to inspire and drive cultural change.
This collaboration went beyond messaging—it sparked a movement rooted in Renault Group’s ethos of innovation and excellence.
By aligning purpose, narrative, and employee engagement, the initiative strengthened Renault’s identity as both an industry leader and an employer of choice.
"Embracing our transformative journey, Renault Group is not just restructuring, but revitalizing our core values and behaviors, fostering a workplace where excellence, innovation and accountability are not just aspirations, but realities lived daily by each employee.”
Jean-Dominique Senard, Chairman - Board of Directors @ Renault Group
OBIZ : BUILDING CSR EXPERTISE WITH THE GOODNESS ACADEMY
OBIZ : BUILDING CSR EXPERTISE WITH THE GOODNESS ACADEMY
Obiz is a leading relationship marketing and customer loyalty company, operating in over 65 countries. The company specializes in developing personalized web platforms to help businesses acquire, retain, and engage customers. Obiz's unique business model enhances purchasing power and supports the local economy
In its pursuit of social responsibility, Obiz partnered with Goodness & Co to train its teams on CSR challenges, guiding them on the path to positive impact while addressing the company’s core challenges.
The Goodness Academy, launched by Goodness & Co, is a comprehensive training platform for employees, focused on understanding the benefits of sustainability and positive impact for businesses. Drawing on tangible and inspiring case studies from industry pioneers, the content aims to inspire teams and catalyze positive change among participants.
Among participating employees:
- 88% feel confident sharing their new knowledge with others,
- 70% find the case studies of committed companies inspiring,
- Over half of the participants have developed an increased interest in greenwashing issues and B Corp certification.
"The Goodness Academy platform provided nice, concise explanation of the CSR actions of the various brands, which makes it possible to grasp the essence of the actions carried out in just a few minutes.’’
OBIZ Team
Classic Fine Foods UK: A PATHWAY TO B CORP EXCELLENCE
Classic Fine Foods UK: A PATHWAY TO B CORP EXCELLENCE
Classic Fine Foods UK, a pioneer in the food sector, sought to enhance its commitment to sustainable sourcing and elevate its social and environmental responsibility.
Classic Fine Foods UK partnered with Goodness & Co to :
- Align its leadership and stakeholders on the opportunities and challenges of B Corp certification,
- Prepare the business impact assessment and develop an action plan to achieve the required score,
- Monitor progress and set specific goals and objectives for continuous improvement,
- Leverage the certification to reinforce Classic Fine Foods UK’s positive impact on society.
With this certification, Classic Fine Foods UK became a pioneer in the wholesale sector, demonstrating its commitment to having a positive impact on society and the environment while implementing concrete measures to achieve its goals
@Our journey to B Corp Certification has been a testament to our unwavering commitment to using business as a force for good. This certification underscores our steadfast commitment to environmental sustainability, social responsibility, transparency, and accountability"
Olivier BATEL, Managing Director @ CFF
MORE INFO SEB: EMBEDDING POSITIVE IMPACT AT THE CORE OF THE STRATEGY
SEB: EMBEDDING POSITIVE IMPACT AT THE CORE OF THE STRATEGY
Goodness & Co was entrusted with evaluating and helping to refine SEB's sustainability strategy, focusing on identifying challenges and opportunities to further integrate impact into its business model.
Following an in-depth assessment of Groupe SEB's sustainable development roadmap and current progress, Goodness & Co conducted a reputation analysis, which identified the key challenges and strategic touchpoints to address.
The commitments were restructured into four core dimensions: climate action, leading the circular revolution, strengthening social positive impact and developing innovative and committed brands.
Goodness & Co then proposed three strategic initiatives to frame and enhance the group’s sustainability strategy:
1.Transitioning to a mission-driven company,
2.Pursuing B Corp certification, and/or
3.Embedding impact measurement at the core of the business model and governance.
As a result, SEB clarified its key focus areas within the impact space and defined a prioritized sustainability roadmap.
"CSR issues represent such a major and profound transformation – perhaps even more challenging than Digital a few years ago. COMEXs are increasingly taking measures to address CSR-related issues at the highest level and in a cross- functional way, and this is evolving faster and faster.”
Juliette Sicot-Crevet, Chief Sustainability Officer @ SEB Group
RENAULT : EMPOWERING LEADERS TO DRIVE CULTURAL TRANSFORMATION
RENAULT : EMPOWERING LEADERS TO DRIVE CULTURAL TRANSFORMATION
After defining the new Values & Behaviours and creating tools to share them internally, Goodness & Co advanced to the next phase: equipping Renault Group’s leaders with a learning program to drive adoption and help them cascade those values globally to ensure alignment at all levels.
This initiative led to the creation of:
- An interactive and proprietary workshop concept, developed in 11 languages, hosted on the Learning@RG platform and including an interactive self-assessment tool.
- A Manager's Roadbook as a reference document to guide managers through each step of the workshop and complemented with an FAQ section to help address their teams' queries.
These tools paved the way to transform manager-led sessions into dynamic learning experiences, fostering collaboration and self-confidence.
Feedback from these sessions highlights the success of Goodness & Co’s strategic approach, where actionable learning and collaborative engagement underscores every team’s journey towards embodying the new Values & Associated Behaviours.
"A company’s Purpose is both its roots and its North Star. The roots are what give a company depth and stability.”
Jean-Dominique Senard, Chairman- Board of Directors @ Renault Group
KPMG FRANCE: APPOINTING THE Next Gen Committee: Empowering Emerging Voices
KPMG FRANCE: APPOINTING THE Next Gen Committee: Empowering Emerging Voices
As part of its journey as a purpose-driven company, KPMG France partnered with Goodness & Co in 2021 to launch and facilitate the Next Gen Committee—a new governance body designed to involve the younger generation in the firm’s transformation and impact agenda.
Working in close collaboration with the Executive Committee (EXCO), the Next Gen Committee brings innovative thinking and fresh perspectives to the table. Its 13 members, selected from across different professions and regions, represent the diversity of KPMG’s workforce and offer a valuable counterpoint to traditional leadership structures. By giving a platform to younger, less experienced employees, the committee helps bridge generational viewpoints and contributes to more inclusive decision-making. The committee is renewed annually to ensure continued energy, diversity, and relevance.
Goodness & Co played a central role in the initiative—from identifying and selecting members to designing and facilitating sessions. Our support helped create a dynamic, collaborative space where ideas can be openly shared and aligned with the company’s long-term vision.
“If this youth committee emerges as a major asset in retaining and attracting young talents, it helps to reshape the firm's image by more inclusively involving employees in the company's mission, addressing our need for purpose and impact."
Thomas Heinrich, Senior Manager Transaction Services at KPMG Advisory & member of the Next Generation Committee at KPMG France (class of 1)
MORE INFO KPMG FRANCE: the Mission Committee: EMPOWERING STAKEHOLDERS FOR POSITIVE CHANGE
KPMG FRANCE: the Mission Committee: EMPOWERING STAKEHOLDERS FOR POSITIVE CHANGE
As part of its journey as a purpose-driven company, KPMG France collaborated with Goodness & Co to establish and facilitate a new governance body: the Mission Committee—guardian of the firm’s environmental and social commitments.
Chaired by Pascal Demurger (CEO of MAIF Group), the committee brings together eight members—six external and two internal—selected for their expertise and alignment with KPMG’s purpose.
Representing a diverse spectrum of stakeholders, its members include business leaders, social entrepreneurs, nonprofit and academic voices, as well as KPMG partners and employees.
The committee’s mission: to advise, challenge, and support the firm in delivering on its positive impact goals, sparking innovation and perspective across the value chain.
Goodness & Co played a key role in supporting the committee’s work—from member selection and roadmap design to drafting the impact report and co-leading strategic workshops with leadership. This ongoing collaboration ensures the Mission Committee remains a space for critical dialogue, accountability, and purposeful action.
"Our Mission Committee is a tremendous asset for implementing our purpose and mission objectives, enhancing our capacity for reflection and engagement. Together, we are convinced that we can act to create new economic and societal models that are sustainable, responsible, and serve a new kind of prosperity."
Marie GUILLEMOT, President of the Executive Board @ KPMG France.
MORE INFO L’Oréal France: Makers of TOMORROW
L’Oréal France: Makers of TOMORROW
Goodness & Co collaborated with L’Oréal, a global leader in cosmetics, to engage the next generation in strategic decision-making.
Through a collaborative approach, Goodness & Co supported a cohort of young professionals—the Makers of Tomorrow—on a journey of ideation, co-creation, and implementation. The initiative aimed to empower emerging talent to contribute meaningfully to L’Oréal’s transformation by leading high-impact projects.
The mission unfolded in three key phases:
1.Exploring bold perspectives – Creating space for fresh thinking and laying the groundwork for innovative ideas.
2.Building actionable initiatives – Participants pitched concepts, received sponsor feedback, and refined their proposals for committee validation.
3.Bringing ideas to life – Finalised projects were supported with mentoring and structured implementation plans, with achievements celebrated as milestones of impact.
This pioneering program ensures that next-gen voices actively shape L’Oréal’s strategic evolution. By fostering inclusivity and innovation, it empowers young talent to co-create a future aligned with the company’s commitment to lasting positive change.
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MOVEMENT HEALTH: ALIGNING THE COALITION VISION FOR GREATER IMPACT
MOVEMENT HEALTH: ALIGNING THE COALITION VISION FOR GREATER IMPACT
In 2023, Movement Health started a partnership with Goodness & Co to clarify their vision of success and establish a roadmap for its realization. By aligning key stakeholders on a shared vision, the coalition aimed to identify critical success factors essential for expanding its influence and maximizing its positive impact on global health initiatives.
Through stakeholder interviews, Goodness & Co conducted a comprehensive organizational diagnosis, benchmarking Movement Health against global leaders. Working closely with the coalition's leadership, Goodness & Co defined a clear vision that captured its ambition and aligned success milestones with the board.
Recognizing that organization-wide commitment is crucial for the effective implementation of Movement Health’s initiatives, the Foundation chose to focus on 4 key areas: operational efficiency, governance structures, impact, and fostering a collaborative approach.
This strategic alignment enabled the formalization of goals and clarified the next steps for implementing the vision within the coalition.
"My focus is on expanding access to care to high quality healthcare. I knew the company well, I knew the different challenges and I knew how to drive change in organizations. I felt that joining the coalition at this point would allow me to serve patients even more than I had so far in my career. "
Tisha Boatman, Senior Vice President Global Access to Care at Siemens Healthineers and Movement Health Board Member
LDLC ASVEL Féminin: LAUNCHING THE “EMPOWER YOURSELF” COALITION
LDLC ASVEL Féminin: LAUNCHING THE “EMPOWER YOURSELF” COALITION
LDLC ASVEL féminin is the Lyon-based women’s basketball club distinguished as the first professional club to adopt the status of a "mission-led company”. Tony PARKER and Marie-Sophie OBAMA's club wanted to enable sport to unleash its full power by becoming a player in the transformation of society. By moving the lines of professional sport, the club aims to be a benchmark for social engagement on women's achievements. The club actively combats stereotypes, advocates for diversity, uses sports as an educational tool, promotes inclusion in educational and underprivileged communities, fosters collaboration between public and private partners, and champions the cause of gender equality.
To transform the LDLC ASVEL féminin club, Goodness&Co and LDLC ASVEL have joined forces to develop the "Empower Yourself" program. The program is built upon four robust pillars dedicated to fulfilling its mission: "LDLC ASVEL Féminin puts its passion at the service of society so that every girl, every woman, can realize her dreams and become the captain of her life”. These four pillars include Body & Mind positivity, feminization of management teams, growing through sport and female entrepreneurship. To bring each of these pillars to life, the program incorporates a series of actions including support for individuals and businesses, organizing events to promote the club and foster connections, and showcasing inspiring career paths through testimonials. Goodness&Co plays an active role in defining these pillars, the actions to be taken and how to implement them in practice.
’We were able to embark on this journey thanks to the invaluable expertise of Goodness & Co, a unique platform that supports companies in their positive transformation. The founder of Goodness & Co, Isabelle GROSMAITRE, has been with us from our earliest reflections on creating an innovative model for a professional sports club to where we are today. It’s only fitting that she serves as our mentor for the Empower Yourself program.’’
MARIE-SOPHIE OBAMA, Presidente delegate of LDLC ASVEL Féminin
MORE INFO Movement Health: BUILDING IMPACTFUL PARTNERSHIPS TO ACCELERATE IMPACT
Movement Health: BUILDING IMPACTFUL PARTNERSHIPS TO ACCELERATE IMPACT
The Foundation collaborated with Goodness & Co to strengthen and scale its partnership model in support of its ambition to become a catalyst for broader change.
In close collaboration with the newly appointed Global Partnerships Director, Goodness & Co developed a robust and actionable strategy, including:
- Defining Movement Health’s value proposition and crafting strategic messaging to build strong, purpose-aligned alliances.
- Designing a clear roadmap, identifying priority sectors, partners, and KPIs to operationalize the vision.
- Clarifying roles and structures, establishing accountability and engaging a wide range of stakeholders for targeted collaboration.
- Supporting key partner engagements, including preparation and facilitation of meetings and outreach to prospective funders.
With this enhanced strategy, Movement Health is now positioned to scale sustainable health initiatives and has gained credibility with key partners—laying the groundwork for greater reach and impact.
"Through an inclusive, collaborative approach, the Movement Health Foundation drives meaningful change on a global scale. Solving the world’s most pressing health challenges requires the shared insights and capabilities of leading institutions and cross-sector partners.”
Dr. Rifat Atun, Former Chair of the MH Foundation @ Professor of global health systems at Harvard University
Movement Health: BUILDING AND AMPLIFYING ADVOCACY FOR IMPACT
Movement Health: BUILDING AND AMPLIFYING ADVOCACY FOR IMPACT
A pioneering non-profit, the Movement Health Foundation unites industry leaders, policymakers, governments, local communities, and digital entrepreneurs to drive transformative change in healthcare. By harnessing the power of digital technologies, MHF builds equitable, resilient, and efficient healthcare systems, addressing global health challenges and improving lives for underserved communities worldwide.
The Foundation called upon Goodness & Co to unify its diverse stakeholders and establish a cohesive organizational and governance structure that was both shared and endorsed across the coalition.
Goodness & Co restructured the Foundation’s governance and implemented a robust reporting system to track project progress, budget execution, funding, and cash flow, ensuring accountability across all governance levels.
Goodness & Co also developed a focused advocacy strategy, including the “MH Signature” pitch to ensure consistent messaging throughout the coalition. The team identified 13 strategic global conferences to enhance Movement Health’s visibility, influence, and collaborations in the global health ecosystem.
"By bringing together complementary stakeholders, we can drive innovation and uncover meaningful solutions—only then can we truly transform the systems that are failing to deliver the healthcare people need. As the world begins to grasp the urgency of the healthcare crisis, we aim to emerge as pathfinders. Now more than ever, the world needs our collective commitment.’’
Merle Wangerin, Director of Growth & Partnerships @ Movement Health