Approach & Offer - GoodnessandCo

We specialize in transforming four strategic territories, which serve as key impact levers to accelerate the shift towards more virtuous and resilient operational models:

Boards & leadership

Supporting leadership in embedding transformation imperatives for sustainable business at the core of their governance model.

Value creation

Positioning value creation as a strategic compass for decision-making, aligning performance with positive impact for all.

Empowerment

Harnessing the power of people and stakeholders to drive meaningful business transformation.

Coalitions

Developing coalitions with committed private and public organization to amplify impact and drive systemic change.

3 Complementary Pathways to build bridges between
purpose and business

IMAGINE

Everything starts with a vision. Define and bring your purpose to life by setting your impact and sustainability strategy as the compass for your decisions.

ENGAGE

People will make the difference. Empower your employees to act and build a more collaborative and inclusive governance model to ensure long-term success.

ACT

Turn words into actions. Implement concrete solutions and drive transformative changes that deliver lasting value and positive impact.

IMAGINE your organization
being a force for good.

Everything starts with a vision.

PURPOSE

Define your purpose to connect your responsible commitments and your business strategy: realize your company’s IKIGAï, identify your uniqueness and strengths, formulate and communicate a compelling purpose to inspire and engage your stakeholders.

COMMITMENTS

Specify your commitments with robust indicators to guide your long-term strategy. Create a detailed roadmap tailored to your operating model, including clear and measurable key performance and impact indicators and a framework to track progress. Communicate transparently to transform your commitments into powerful drivers of value and trust among your stakeholders.

MISSION-DRIVEN COMPANY

Align your company’s purpose and framework the legal requirements of the Mission-Driven Company status: draft your mission statement and statutory commitments, establish a collaborative governance model and launch transformative initiatives to deliver on your commitments and drive positive change.

BCORP MODEL

Articulate your strategic transformation plan within the framework of B Corp certification: formulate a clear transformation strategy, evaluate your company, transform your operations and join a global movement to amplify your impact

STAKEHOLDERS

Engage and foster dialogue with your stakeholders to gain relevance and impact in your transformation journey: map your stakeholders and interdependencies, create and nurture meaningful connections, establish integrated and tailored governance structures to incorporate diverse perspectives into your strategic decision-making.

EMPLOYEES

Engage and empower your teams to accelerate your transformation: build a culture of inclusion, foster autonomy and team engagement, embed impact into daily practices, support knowledge and skill development to strengthen your teams’ capabilities and confidence.

BOARDS OF DIRECTORS

Equip your board of directors with the right tools to effectively drive your impact strategy: align your governance structure with your vision, establish innovative governance bodies, strengthen your board’s expertise and develop a board network to connect with visionary leaders and exchange best practices.

LEADERSHIP VOICE

Develop your advocacy strategy to position yourself as a leader in positive impact: define your communication platform, build your influence and prepare your speaking strategy to amplify your message effectively.

ENGAGE the power of people
around you, employees,
partners and stakeholders.

ENGAGE
the power of people
around you, employees,
partners and stakeholders.

People will make the difference.

ACT to build the business
case for change and scale.

Turn words into actions and make it happen

OPERATING MODEL

Empower your organization by redesigning your operating model, embedding subsidiarity, prioritizing local decision-making, mutual trust, and systemic collaboration. Conduct an organizational diagnostic, create a new governance model, define actionable monitoring indicators and provide operational and change management support to ensure lasting impact.

DIVERSITY & INCLUSION

Empower your organization to embed diversity and inclusion at its core, unlocking its potential to innovate, connect, and lead with impact in a rapidly evolving world. Set DEI goals and track progress transparently, foster representation and empowerment, implement inclusive hiring practices and drive cultural transformation.

MEANINGFUL BRANDS

Empower your brands to act as powerful agents of impact, shaping and anticipating consumer expectations, influencing distributors, and contributing to the positive transformation of your industry. Define purpose-driven brand strategies, build actionable brand platforms and ensure authentic and consistent communications.

SUSTAINABLE INNOVATION

Position your organization as a forward-thinking leader, driving impactful change while staying ahead in an evolving marketplace.
Redesign your business models for circularity and resilience, equip innovation teams with impact-driven frameworks, build strategic collaborations and partnerships for impact, adopt advanced tools and approaches to unlock new growth opportunities and maintain a competitive edge.

FINANCE FOR GOOD

Reimagine the role of finance as a catalyst for transformation, aligning sustainability, social impact, and business performance.
Develop a new value creation model, design tailored financial mechanisms and embed extra-financial metrics into decision-making.

PARTNERSHIP & COLLABORATION

Lead and leverage strategic partnerships: collaborate across industries to tackle systemic challenges, drive innovation and meaningful impact, and create shared value. Identify strategic partners, develop your engagement strategy and optimize your presence and engagement at strategic events.